Beatroot Records is an Egyptian creative hub and music label born from the collaborative efforts of award-winning advertiser and marketer Omar Gawdat, acclaimed regional producer Ismail Nosrat, and seasoned market leader and serial entrepreneur Islam Mahdy.
The label was established to fill a void in the Egyptian alternative music scene by providing a comprehensive hub for all artist needs. Beetroot Records is more than just a label; it's an incubator, a catalyzer and a platform for growth and knowledge, aiming to leave a lasting imprint on the local and regional music landscape.
Mission: We aim to shape the landscape of regional urban culture by serving as a catalyst and incubator for the local Hip Hop scene across multiple spheres — music, film, culture, fashion, and community engagement.