Beatroot Records is an Egyptian creative hub and music label born from the collaborative efforts of award-winning advertiser and marketer Omar Gawdat, acclaimed regional producer Ismail Nosrat, and seasoned market leader and serial entrepreneur Islam Mahdy.

The label was established to fill a void in the Egyptian alternative music scene by providing a comprehensive hub for all artist needs. Beetroot Records is more than just a label; it’s an incubator, a catalyzer and a platform for growth and knowledge, aiming to leave a lasting imprint on the local and regional music landscape.

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